The brand, which also produces women’s, manufacturers its jeans in China using Japanese fabrics. “We wanted to offer those shapes in premium fabrics.” “They were tailoring them and changing them and working on a new leg or cutting the leg in,” said Egan. and Wrangler in Australia, also noticed men making their own changes to denim. The designer, who previously worked at Levi’s in the U.S. “But I’m not trying to make a fashion statement.”ĭeconstructed Indigo Garments cofounder Casey Egan, who launched the Melbourne-based brand with actress Ella Rose Foord in 2014, thought there was a hole in the men’s market for heritage denim with innovative tailoring. “We have to inspire customers to shop,” said Herman. Each season the fits remain the same – a tapered, slim and straight leg – but washes and details provide a point of difference.Ĭlassic five-pocket straight-leg styles made from Japanese selvedge fabric are updated with intricate stitched patchwork detailing and a slim style is coated with clear resin to create a 3-D effect. The California-inspired collection, which retails from $270 to $1,200, is made in Los Angeles from Japanese fabrics. Herman told WWD that he initially only had plans to sell it in his stores, but the line has since been picked up by retailers including Mr Porter and Le Bon Marche, which installed a Ron Herman pop-up late last year. The collection was originally designed by denim veteran Simon Miller, but now Brian Kaneda, who also serves as a buyer for Ron Herman boutiques, designs the assortment. That’s why Herman launched his own line of jeans in 2012. “Of course the market is saturated, but there’s always room for good product,” he said. Ron Herman, who owns Ron Herman stores in California and Japan, admits the denim category is crowded. “Silver has always done well in the collection,” says Hansford, pointing to a silver crackle shearling, full-length silver foil trench coat, and oversize silver lunch-bag totes.G-Star Raw and (Di)vision Team on Upcycled CollectionĮgan’s line joins four other men’s denim brands that are hoping to refresh the category by offering interesting washes, special details and new silhouettes that move beyond the skinny jean. Hollywood’s party girls will doubtless be drawn to the glitter-encrusted denim, bags, and knee-high Slant boots. The city’s influence, meanwhile, is evident in the Trekker Hiking Boot (available in the aforementioned plaid and glitter) and a quantity of tees and sweatshirts embroidered with the line’s logo-a Los Angeles uniform if ever there was one. In fact, this season features four custom plaids in an array of fabrics on everything from ruched skirts and cargo pants to tiered dresses, trench coats, cropped military jackets, and bustiers. A nod to the ‘70s is apparent throughout, not only in the earthy fall palette of chocolate browns, forest greens, and mustard yellows (with some bright fuchsia and disco-worthy glitter thrown into the mix), but also in the mega-platform Raid boot, the retro-inspired stretch lamb leather suit, and the profusion of plaids. Simon Miller is known for it straightforward designs and simple construction punctuated by pops of color, and this latest collection features plenty of the suiting, coordinated sets, and knitwear that have become the brand’s calling card. “The whole concept was to play with the idea of street style photography and the effect it has had on fashion and particularly brands like ours that have been built through Instagram,” said Hansford, “and we also wanted to establish Hollywood as our, and the brand’s, home.”Ĭorrigan added, “We are proud to be based here and to manufacture here.” “We’ve really been focusing on developing the brand in its entirety this past year,” said Hansford from the label’s atelier in downtown Los Angeles, where the pair presented the Mannequin Fall collection (the campaign was shot on store dummies placed at famous Hollywood landmarks like the Beachwood Cafe, the Hollywood Sign, and the Hollywood Walk of Fame). Ten years after Simon Miller launched onto the scene as a niche men’s denim line, creative directors Chelsea Hansford and Daniel Corrigan are repositioning it as a lifestyle brand with the addition of shoes and acrylic jewelry, and they’re making a case for wearing Simon Miller from head to toe.
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